Starbucks is now preparing a massive launch effort for Paul McCartney,
its first signed artist. The action begins June 5th, when Starbucks-owned Hear Music releases the McCartney disc, Memory Almost Full. The company plans to play the album on its launch date across more than 10,000 locations in 29 different countries, part of its Global Listening Event. "Customers from Taipei to Topeka have the opportunity to experience this extraordinary album all within a span of 24 hours," said Ken Lombard, president of Starbucks Entertainment.
"The Global Listening Event is one example of how we are bringing back the sense of event surrounding new releases, allowing fans to discover new music in a very personal way."
The coffee giant is also planning a massive party to celebrate McCartney's 65th birthday. The company is dispersing camera crews to key locations in London, New York, Berlin, Los Angeles, Philadelphia, Atlanta, Seattle, Hong Kong, Tokyo and Miami.
crews will film birthday wishes from customers on release date> June 18th, is Macca's birthday Starbucks is also planning to push the artist on its Hear Music channel on XM Satellite Radio, just one of two stations being dedicated to the artist. The company estimates that six million people will discover the album from its in-store efforts alone. iTunes is already offering a pre-release album exclusive and a download of the single, "Ever Present Past"
In addition you can also listen to Mr. Bellamy, House of Wax, Dance tonight, & Ever present past on Utube
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